Chief Executive Officer

Dai Barth is the visionary founder and leader driving the strategic direction and growth of Dominion Outsourcing. Dai originally established the company in late 2016. With a career spanning over two decades in finance, commercial banking, and BPO operations, he brings a unique, financially disciplined approach to executive leadership.

Driving Growth and Operational Pivot

Dai’s expertise is rooted in building and scaling high-efficiency, compliant service operations. As the founder, his vision for Dominion Outsourcing is to offer customized BPO solutions to the insurance and medical device industries, improving critical KPIs such as patient engagement levels, insurance enrollments, and documentation success rates, while turning operational expenses into a manageable variable cost for clients.

A pivotal accomplishment in Dai’s career was his tenure as Chief Financial Officer at ConnectCom BPO. He successfully led the grand pivot of the company from the durable medical equipment sector into the Business Process Outsourcing business, successfully shifting over 120 employees and internal business resources to the new, scalable model.

Financial and Operational Excellence

Dai’s philosophy is deeply rooted in financial discipline and operational excellence, honed through years in C-suite and senior management roles:

  • Financial Strategy: He consistently developed and executed strategies to maximize revenue, margins, cash flow, and overall profitability, ensuring all financial reporting (monthly, annual, tax) met rigorous compliance standards.
  • Operational Management: He oversaw daily contact center management, focusing on human capital allocation, quality assurance, and achieving ambitious sales and service goals.
  • Business Development: He managed the entire sales lifecycle, from initial customer contact and contract negotiation to on boarding and post-analysis, ensuring all financial targets were met.

Prior to his BPO career, Dai spent 14 years at Wells Fargo, where he rose from Area Sales Manager (managing 12 branches and driving profitability) to Commercial Banker, building a foundation in finance, sales leadership, and customer acquisition that underpins his current strategic vision.

Dai is an enthusiastic advocate for leveraging technology to enhance human-driven service excellence.

Chief Operating Officer

Charles Thomas serves as the Chief Operating Officer of Dominion Outsourcing, bringing extensive operational mastery and strategic leadership to the firm. As a co-founder of Dominion Outsourcing, he was instrumental in building the company from its foundation, establishing a legacy of operational excellence and strict compliance that underpins the company's current success. His expertise ensures Dominion Outsourcing service delivery is optimized, compliant, and consistently client-focused, handling everything from high-volume contact center operations to complex financial compliance.

Operational Command and Founding Role

Charles played a pivotal role in building the company's initial infrastructure, transforming it into a trusted leader in healthcare, Durable Medical Equipment (DME), and contact center outsourcing. His deep knowledge of process design and execution has been key to establishing robust, highly efficient processes that drive measurable results for Dominion's BPO's partners.

His core responsibilities and areas of focus include:

  • Client Solutions Architecture: Leading the design and implementation of customized BPO solutions. This involves a deep-dive analysis of client needs to structure operational workflows, technology integration, and human capital deployment for maximum effectiveness and return on investment (ROI).

  • Process Optimization & Scalability: Leading operational transformations across all service lines to drive measurable improvements in efficiency, customer experience, and profitability. He focuses on creating systems that can scale rapidly and reliably to meet fluctuating client demands without compromising quality.

  • Regulatory Compliance & Quality Assurance: Establishing strict operational protocols and rigorous internal auditing to ensure compliance with complex healthcare and financial regulations (such as HIPAA). This commitment to quality assurance is a fundamental pillar of trust with Apex BPO's client base.

  • High-Performance Team Building: Known for building and mentoring high-performing, data-driven teams. He fosters a strong culture of accountability, continuous process innovation, and operational ownership throughout the organization.

Strategic Resilience and Culture of Excellence

As COO, Charles ensures that Dominion Outsourcing delivers solutions precisely tailored to each client’s unique needs, converting the company's operational strength into a sustainable strategic advantage for its partners. He continues to champion the core values of integrity, partnership, and operational excellence, directly influencing the daily execution and long-term sustainability of the business. Charles Thomas is critical in positioning Dominion Outsourcing as a strategic, trusted partner for organizations seeking measurable results and sustainable growth in the BPO sector.

Chief Growth Officer - Coming 2026

With more than 25 years of proven leadership in operations, client management, and business transformation, this executive has built a career on driving excellence, innovation, and measurable performance across global organizations. Known for combining strategic vision with hands-on operational expertise, they have successfully led teams of over 3,000 employees and managed multimillion-dollar portfolios spanning customer service, technology, and enterprise delivery.

A results-oriented leader, they specialize in optimizing operational performance, advancing digital transformation, and building client partnerships rooted in trust and measurable outcomes. Their leadership approach emphasizes transparency, empowerment, and accountability — fostering cultures that consistently exceed client expectations and operational benchmarks.

Throughout their career, they have delivered transformational results by integrating data-driven decision-making, automation, and continuous improvement methodologies. From deploying AI-enabled training platforms to reimagining workforce strategies, their initiatives have improved efficiency, elevated customer experience, and driven sustained profitability.

Highlights of Impact:

  • Operational Excellence: Transformed multiple underperforming sites into high-performing centers of excellence with record-setting quality and productivity.

  • Digital Transformation: Championed AI, analytics, and automation programs that streamlined workflows and improved real-time performance visibility.

  • Strategic Growth: Partnered with clients to expand portfolios, double program revenue, and deliver scalable, high-value service solutions.

  • People Leadership: Built and mentored diverse global teams with a focus on engagement, inclusion, and leadership development.

A visionary and collaborative leader, they continue to elevate organizations through innovation, operational precision, and a deep commitment to people and performance.

Chief Strategy Officer - Coming 2026

A seasoned executive with more than two decades of leadership across healthcare, pharmacy, retail, customer experience, digital transformation, and innovation. Recognized for transforming complex organizations, scaling multi-billion-dollar operations, and architecting strategies that deliver sustainable growth. Brings deep experience spanning C-Suite leadership, national retail operations, enterprise transformation, customer solutions, and large-scale change management.


Currently serving in a C-Suite role at a global customer experience company, leading healthcare strategy, digital transformation, and customer-centric solution design. Oversees enterprise CX strategy across advanced platforms and drives measurable outcomes for major healthcare and retail clients.
With a career spanning major healthcare, retail, and customer-experience organizations, this leader has driven large-scale innovation, growth strategy, and operational transformation across complex enterprises. Experience includes guiding more than 150 innovation pilots, elevating member and customer experience models, advancing enterprise data strategy, and shaping digital marketing, predictive analytics, and omnichannel engagement capabilities. They have overseen diverse, multi-disciplinary operations across commercial and government programs, pharmacy and clinical support services, digital service channels, and global onshore/offshore delivery. Their work has consistently produced measurable improvements in quality, customer satisfaction, operational efficiency, and financial performance.


In addition to corporate leadership, they built and scaled a successful consulting practice advising dozens of clients on healthcare operations, investment strategy, retail technology, remote patient monitoring, AI transformation, and emerging digital ecosystems. Earlier leadership experience within a global pharmacy and retail enterprise included responsibility for high-volume operations, customer-experience innovation, and new-format development. Notable achievements include leading strategy for multi-billion-dollar revenue regions, launching patented store formats, implementing enterprise operational frameworks, modernizing digital and mobile experiences, and deploying prescription delivery and specialty pharmacy programs. Their strengths span enterprise transformation, healthcare and retail innovation, operational excellence, digital enablement, data and predictive analytics strategy, large-scale change leadership, and global BPO management—paired with a reputation for clarity, disciplined execution, and human-centered leadership.

 

President North America Operations - Coming 2026

As President of North America Operations, this seasoned executive brings more than 15 years of progressive leadership in healthcare operations, contact center management, and customer experience transformation. Recognized for strengthening enterprise partnerships, elevating operational performance, and leading high-impact teams across diverse regions, this leader oversees all aspects of service delivery across the United States and nearshore locations.

With a career built at the intersection of healthcare, operations, and large-scale service environments, this executive has directed multi-site teams, driven process modernization, and executed performance strategies that consistently deliver measurable improvements in quality, efficiency, and customer satisfaction. Their experience includes leading complex programs for major national health plans, managing regulated operations, and building scalable workflows that support millions of customer interactions each year.

Prior to stepping into the role of President of North America Operations, the executive held senior leadership positions focused on client management, workforce optimization, forecasting, and operational delivery. In these roles, they partnered closely with Fortune 100 healthcare organizations to enhance member experience, optimize staffing strategies, stabilize performance during peak seasons, and drive continuous improvement across operational functions.

A strong believer in disciplined execution and human-centered leadership, this executive has built a reputation for developing high-performing teams across operations, workforce management, training, quality, and support services. Their leadership approach blends data-driven decision-making with a deep commitment to service excellence and operational integrity.

Throughout their career, they have successfully launched new programs, stabilized underperforming operations, introduced technology enhancements, and led transformation initiatives that created more agile, consistent, and cost-effective operations across multiple geographies.

Areas of Expertise:

  • North America Operations Leadership

  • Healthcare & Regulated Industry Operations

  • Workforce Management & Forecasting

  • Multi-Site Contact Center Strategy

  • Client Relationship Management

  • Organizational Transformation

  • Service Delivery & Quality Excellence

  • Vendor & BPO Management

  • Performance Optimization

  • P&L Ownership & Financial Performance

Driven by a commitment to operational excellence, this leader is dedicated to shaping high-performing organizations that deliver exceptional experiences for clients, members, and employees alike.